Title: $A_\infty$ obstruction theory and the strict associativity of $E/I$ Author: Vigleik Angeltveit E-mail address: vigleik@math.mit.edu Address: Department of Mathematics, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139, USA Abstract: We prove that for a ring spectrum $K$ with a perfect universal coefficient formula, the obstructions to extending the multiplication to an $A_\infty$ multiplication lie in $Ext^{*,*}_{K_*K^{op}}(K_*,K_*)$. As a corollary, we show that if $E$ is even and $I=(x_1,x_2,\ldots)$ is a regular sequence in $E_*$, then any product on $E/I$ can be extended to an $A_\infty$ multiplication.